LET IT ROLL
Let It Roll is a Las Vegas based skateboarding and lifestyle brand.
I used vintage skate imagery in combination with black and white scenes of the Las Vegas desert to create graphic elements for their brand identity.
Let It Roll logo [left]
A circle overlaps a square, rounding the square's bottom right corner. The open corner implies the action of rounding out a square, giving it the ability to "let it roll." I also liked using the circle as an element of the logo, as it is an iconic shape that symbolizes to the wheels of a skateboard.
Branding collateral for Let It Roll [below]
stationary system, business cards, apparel hang tags, skateboard wheels, seasonal shop skateboards
Installing large scale graphics in store [below]