Let It Roll logo-  a circle overlaps a square, rounding the square’s bottom right corner. The  open corner implies the action of rounding out a square, giving it the ability to “let it roll."  I also liked using the circle as an element of the logo, as it is iconic shape that symbolizes to the wheels of a skateboard.

LET IT ROLL

Let It Roll is a Las Vegas based skateboarding and lifestyle brand. 

I used vintage skate imagery in combination with black and white scenes of the Las Vegas desert to create graphic elements for their brand identity. 

Let It Roll logo [left]
A circle overlaps a square, rounding the square's bottom right corner. The open corner implies the action of rounding out a square, giving it the ability to "let it roll." I also liked using the circle as an element of the logo, as it is an iconic shape that symbolizes to the wheels of a skateboard.

Branding collateral for Let It Roll [below]
stationary system, business cards, apparel hang tags, skateboard wheels, seasonal shop skateboards

Installing large scale graphics in store [below]

Logo application - the logo was often applied as a mask over vintage skate imagery and used in shop collateral
Branding for Let It Roll - logo, stationary system, shop hang tags, and skateboard wheels
Shop boards, designed seasonally

Shop boards, designed seasonally

Posters designed for shop walls

Posters designed for shop walls

Process photos - installing large scale shop graphics

Process photos - installing large scale shop graphics